Artikel

PENGARUH BIAYA PROMOSI TERHADAP PENINGKATAN JUMLAH PESERTA ASURANSI: STUDI DI AJB BUMIPUTERA 1912 DIVISI SYARIAH

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Penilaian

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The Influence of Promotion Cost to The Increasing of Number Participants: Study at AJB Bumiputera 1912 Shariah Division. The purpose ofthis study was to analyze the effect of promotion costs to increase in the number of insurance participants. The analysis technique used is linear regression. The resultsindicate that there are significant show promotion costs to increase in the number of participants who use the benefits of insurance products Iqro Partner 'of AJBBumiputera 1912 Division Sharia. In promotional activities the Joint Life Insurance Company (AJB) Bumiputera 1912 Sharia to attract people is through mediaadvertising and sales activities of the agent, of all existing forms of promotion Joint Life Insurance Company (AJB) prefers Sharia Bumiputera 1912 even mostpromotional activities performed by private sale (personal selling) because it is considered more effective way to increase the amount of insurance participants.

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Ketersediaan

Iqt 2015464

J 2X6.3 Iqt

Perpustakaan A. Yani

Tersedia namun tidak untuk dipinjamkan - No Loan

Informasi Detail

Judul Seri

Ilmu Ekonomi Islam

No. Panggil

J 2X6.3 Iqt

Penerbit

Jakarta : UIN Syarif Hidayatullah Jakarta., 2014

Deskripsi Fisik

ii , 24 hlm,: 24 cm

Bahasa

Indonesia

ISBN/ISSN

2087135X

Klasifikasi

2X6.3

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

AL Iqtishad, Vol 6, No 1, Januari 2014

Subjek

ekonomi syariah

Info Detail Spesifik

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Pernyataan Tanggungjawab

Dekan Fak Syariah, UIN Syarif Hidayatulloh

Versi lain/terkait

Lampiran Berkas

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