Artikel

Efektifitas penyiaran berita melalui radio di kalangan generasi Z (rentang usia 16-23)

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Penilaian

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The shift in mass media consumption occurred along with the emergence of more sophisticated media. Among the media there is one medium that has a big a big roles before other media come, that is radio. The research was conducted to know the effectiveness of radio in broadcasting the main information news considering many other media more sophisticated and more varied in spreading the news to the audience especially adolescents belonging to the category of Z generation. This research is considered as a quantitative descriptive one, where researcher wants to reveal the condition or reality occurs tailored to the issues raised by researcher. The result is 50 % of the total 35 respondents of Z Generation considers that radio is still effective used to get the news. Although this not as the main mass media, 48.6% of respondents Z Generation considers that radio is more often used for listening to entertainment, such as music, compared to broadcast programs news. Z Generation considers that in the present era of radio as a mass media bearer news has begun in substitution with other mass media such as online mass media for various reasons.

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Ketersediaan

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Informasi Detail

Judul Seri

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No. Panggil

J 370.5 Ino

Penerbit

Surabaya : Balai Diklat Keagamaan Surabaya., 2018

Deskripsi Fisik

hal. 149-155

Bahasa

Indonesia

ISBN/ISSN

1978-4953

Klasifikasi

370.5

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

Inovasi Vol. 12 No. 2, April-Juni 2018

Subjek

Radio - Penyiaran

Info Detail Spesifik

https://bdksurabaya.e-journal.id/bdksurabaya/article/view/59

Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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